“Without my friends there’s a little bit of me, but with a lot of friends there’s plenty of myself” – lines from a soviet children’s song perfectly describes the essential meaning of co-operation in any business. You can be the author of most innovative solutions, to develop breakthrough technologies, but it’s only going to be possible to bring it to a state of “finished product” by going through a complex chain of cooperation with a number of business partners.
And this is true even for applied business initiatives of the microscopic, compared to the market standards, formats. Opening a small shop selling two or three positions of coffee beverages and about the same range of pastries (i.e. we’re talking about literally micro scale of business, not even SMBs), immediately causes the owners of such an enterprise to the need to acquire the suppliers of coffee machines, cups, coffee beans or ready-to-use blends , semi-finished products for baking, microwave oven – and so on and so forth.