McDonald’s is planning to make its all customers place orders through their mobile devices. Free fries are supposed to give consumers boost when using Smartphone’s to order food.
Things change, as time goes by. What was created as a symbol of the fast food industry, calories and junk burgers may eventually turn into healthy food provider. McDonald’s tends to change the strategy in the nearest future obtaining a brand new look customers have never witnessed before.
The food giant is about to correct its strategy and focus on a so-called healthy fast food highlighting some fitness diets in addition to a separate food consumption propaganda. The new concept will feature a selection of recipes that can boast an optimal nutrition formula for people aimed at keeping fit. In other words, McDonald’s may turn into 100% opposite concept we are used to introducing some venues of the new healthy concept in different parts of the world. The extended menu includes a range of soups and salads, healthy sandwiches and main courses.
My colleagues often blame me for inventing efficient tools that reduce the influence of human factor. They often say I don’t like people.
Well, it’s true. You can’t like all the people, anyway. However, every time I share my ideas on the human factor, it does not mean I reproach filling station operators or other employees for being negligent or low qualified. You can always find a responsible and initiative person as well as those who suffer from a lack of ambitions being unable to perform an extra move. Some employees try their best to follow their duties and fulfill their every responsibility while other do not give a damn what employers expect from them. Others make efforts to be a real pain in the neck interfering with devices operation without having enough knowledge and operational skills.
RBC TV tried to find out whose coffee business is better – McCafe’s & Starbucks’? Classic children’s question: «Who is stronger, an elephant or a whale?» And a boring grown-up answer: «Two subjects must be compared on common parameters». It is strange that none of those present in the studio have not identified these «common parameters», having lost sight of that in the competition between the two world HoReCa market leaders we observe frontal confrontation between players using virtually the same automated technology of coffee preparation and not the difference in the «approach to the consumer».
The article on «anti-francise» became one of the most popular materials of www.vc.ru over the past week! Thanks to everyone who showed their keen interest and participated in the discussion in the comments. Below are a slightly abridged translation.
Coffee anti-franchise or long live individuality!
I got interested in the theme of the acquisition of various franchises after my close friends, whose children have grown up to the age of an earning money to live independently, several times invited me as a business consultant, waiting for an expert to answer the question: «To take or not to take the franchise? And if we take it, which one?».
The younger generation which does not get disconnected from the social networks, found it a tempting offer to open a franchise as their own business – a «coffee to go» sales point. This idea has been picked up on the web-site «VKontakte. For parents, it is encouraging to hear that the children want to «develop their business by buying a franchise that guarantees success», but our generation can’t be fooled by these tricks. Our «internal filter» was originally set up to fight the tempting offers from the category of «Pay me and become rich», being affected by business experience in the 90s. It was curious to see what «VKontakte» had to offer. Alas, the more I studied the issue, the more i got turned away from the idea of such a franchise.