McDonald’s is planning to make its all customers place orders through their mobile devices. Free fries are supposed to give consumers boost when using Smartphone’s to order food.
Метка: Customer service
We are being told of how many great advantages coffee chains have in the global perspective. However, a few independent coffee shops are eager to join huge chains and lose their authentic and exclusive approach once and for all. Why is this happening? Are they mad to lose tons of revenues? Or is there any other reason for independent service providers to stay in the shadow of world’s biggest coffee chains like Starbucks? Let’s figure it out.
Originated in the United States at the beginning of the 90s, the fast-casual concept has grown into a new dining trend. Spotted by some biggest names in the fast-food industry like KFC and McDonald’s, the legendary concept has launched the new revival for the entire niche covering huge areas from the world’s biggest metropolises to entire countries. What’s the fuss all about?
The latest research has revealed top 5 most loved gas station chains in the United States. Shell takes the lead followed by some other big names in the fuel industry including EXXON, BP and some more. However, leaders should hardly lay back and be satisfied with the state of thing. All 5 companies are inevitably approaching the «boredom» stage. What is it and what are the steps to avoid that stage?
Defining an industry is crucial for c-store chains as well as independent retailers. According to the latest report, the level of foodservice in the United States is not as high as it may seem. 89% of players are still on the basic level of their development able to offer only some fundamental products, snacks, drinks and customer service.
The way to a man’s customer’s heart is through his stomach. The girls also love a cup tasty coffee, and the long journey makes everybody equal. The role of the caf? at gas station is to provide a tasty meal!
Gas is the same and let’s say it is equally good or even great everywhere, but we brew some gourmet coffee and will treat our customer with tasty buns, and now he’s here to stay with us. Real life experts are rubbing their hands as if they were saying “Wait ‘till we’ll tell you”. And indeed they do tell a never-ending story about customer service.
Recently I have found on the Internet one such story.
It happens that two experts are looking at the same situation from different angles. It does not change the components of the situation — poor customer service is still being that way. But an expert on corporate culture sees a way out in the education of adults, which is a hard task. From where I stand it seems to be as one more validation of propriety of non-fuel business automated straight-line organization. I swear, half of the dialogue between the well-known business coach Konstantin Kharsky and an unknown employee of the gas station would not have happened even if only the business process was organized properly.
This is an audio recording of this story. >>
I do not know the cost of a liter of gasoline
Drivers often choose the gas station not because of the cost of a liter of gasoline – over the last few years the prices in most gas chains have been almost identical. Chains are competing via related services.
If the driver can fill a full tank or refuel it at 1000 rubles — this is a good and profitable customer. This man before this whole story had no particular preference, but chose this particular chain as it guaranteed the quality of fuel and related services. Pretty ordinary course of conduct of our time.