We are being told of how many great advantages coffee chains have in the global perspective. However, a few independent coffee shops are eager to join huge chains and lose their authentic and exclusive approach once and for all. Why is this happening? Are they mad to lose tons of revenues? Or is there any other reason for independent service providers to stay in the shadow of world’s biggest coffee chains like Starbucks? Let’s figure it out.
Amazon invested $13.7 billion in retail. The leading online shopping platform has teamed up with Whole Foods to launch focusing mainly on selling healthy organic products. The new project is witnessing its revival featuring increased sales mainly due to affordable costs. At the same time, Amazon has widened its own assortment and added a brand new product also known as Amazon Echo. What’s next? Will it be a coffee market?
The world’s biggest electric car producer is planning to enter the convenience industry. The news of Tesla launching its Tesla Cafe project has already hit the headlines. It plans to use its EV charging stations as the main background for the new coffee chain. Let’s find out more about the future perspectives of the new promising project.
Today, we can hardly imagine a modern office without coffee. It is not just a casual beverage for employees. The drink may influence the level of productivity as well as create a harmonious atmosphere for communication and creativity. On the other hand, coffee may turn a typical office into a beneficiary niche from business perspectives. Is it possible to turn a coffee room into an efficient business model? It certainly is. We will tell you how.
Things change, as time goes by. What was created as a symbol of the fast food industry, calories and junk burgers may eventually turn into healthy food provider. McDonald’s tends to change the strategy in the nearest future obtaining a brand new look customers have never witnessed before.
The food giant is about to correct its strategy and focus on a so-called healthy fast food highlighting some fitness diets in addition to a separate food consumption propaganda. The new concept will feature a selection of recipes that can boast an optimal nutrition formula for people aimed at keeping fit. In other words, McDonald’s may turn into 100% opposite concept we are used to introducing some venues of the new healthy concept in different parts of the world. The extended menu includes a range of soups and salads, healthy sandwiches and main courses.
My colleagues often blame me for inventing efficient tools that reduce the influence of human factor. They often say I don’t like people.
Well, it’s true. You can’t like all the people, anyway. However, every time I share my ideas on the human factor, it does not mean I reproach filling station operators or other employees for being negligent or low qualified. You can always find a responsible and initiative person as well as those who suffer from a lack of ambitions being unable to perform an extra move. Some employees try their best to follow their duties and fulfill their every responsibility while other do not give a damn what employers expect from them. Others make efforts to be a real pain in the neck interfering with devices operation without having enough knowledge and operational skills.
RBC TV tried to find out whose coffee business is better – McCafe’s & Starbucks’? Classic children’s question: «Who is stronger, an elephant or a whale?» And a boring grown-up answer: «Two subjects must be compared on common parameters». It is strange that none of those present in the studio have not identified these «common parameters», having lost sight of that in the competition between the two world HoReCa market leaders we observe frontal confrontation between players using virtually the same automated technology of coffee preparation and not the difference in the «approach to the consumer».
Starbucks is having problems. Again. At this time, customers in California believe they have not enough milk in their latte. IMHO (personal opinion of the author), whatever has been written about Starbucks it’s more popular than all other coffee houses in America put together.
Any American shopping mall is full of coffee establishments, but half the tables there are usually free. Only at Starbucks you may see a line of people from opening morning hours till late at night before closing. It’s coffee culture and “spiritual braces”.
You can only manage what you can measure
Still, there’s actually a real problem remaining. Underfill of milk is the most common complaint of customers at gas stations. You will be surprised how easily it can be solved. Milk actually is poured badly because the coaffee machines aren’t being washed properly.