Any professional community should have a strict hierarchy based on some fundamental criteria. The hierarchy is supposed to feature both proven leaders and outsiders as well as highlight bold rookies and former jet sets in a particular industry. Everyone takes an appropriate position that fits the level of trust and reputation.
Vending as a sales technique is good — but only when it comes to newspapers, chocolates and chips, as well as personal care products. He who presses the button is the one who got the goods. Just pushed it – and continued their own way. Coffee beverages vending business now comes with minimum human involvement.
Coffee vending tend to vary in terms of product quality from «Lord, what is this ???» to «Well, okay.» Why is that? Because making of coffee — is a complex process with a thousand of nuances. No exceptions. The only thing that differs very much from a good «vending coffee» to a vending of a bad coffee» – is a chain Costa Coffee called Costa Express Company.
Costa Express Coffee – is an unexpected example of the coffee business in terms of a combination of indicators varying from «country of origin». How this company was able to appear in the UK, a country of a totalitarian tea cult – it is a mystery. Nevertheless, it was there in 1971 when this brand appeared, which not only takes a confident second place in the World after Starbucks but represents today the very notion of «premium coffee vending» that tend to vary in terms of product quality, from «Lord, what is ???» to «Well, okay.» Why is that? Because making the coffee is a complex process with a thousand nuances. Virtually no exceptions. The only thing that is very distracting from the association with «vending coffee –is a vending of a bad coffee» – is a chain called in Costa Coffee.
In 2011, Costa Coffee, the second largest chain of coffee shops, decided to expand its portfolio and hit the vending area.
The movement in the new direction began with the acquisition of the Coffee Nation chain – thus Costa Express brand was born. Costa decided not to lose time and quickly started to transform the quality of vending coffee to new heights.
The main tool for the breakthrough was going to be a new approach to the implementation of the vending machine itself to make it an example of all that people usually invest in the concept of “innovation”.
Brewing high-quality coffee “from-grain-to-the-cup” via the vending machine – it’s a constant challenge. At some stage it was even a challenge to the very common sense. Getting a consistently high level of quality in the long run was not allowed by the specific historical moment’s technology.
The «Marlow Project» team