In the US, the brands of major oil companies are being gradually squeezed out of the retail fuel market. One of the main reasons – the process of the drivers’ “refueling” with the food has become almost more important than actual fueling cars with gas.

Previously, all the attention on the highway was focused on the search for the Shell, Exxon or Texaco signs, whereas now the drivers are looking for Buc-ee or Wawa ones in the roadside landscape. Millenials rate filling stations for their food quality in no lesser degree than thry do in terms of the price and quality of gasoline.

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