The coffee stand business has turned into a must-have compartment of the filling station. Coffee drinks let chains generate huge revenues that can be compared with oil sales. However, a few business owners really know how to start a cafe at a gas station and launch a successful business.
Imagine a gas station that automatically detects the arrival of the vehicle, and then launches a series of procedures aimed at providing the driver with the service she or she expects to have. Selection of fuel type and desired volume of it, auxilliary services and goods, type of payment and its processing.
Could you ever imagine a gas station with actually no gas? What once used to sound like nonsense is becoming reality today. Shell oil company is about to launch its chain of advanced non-petrol stations to make company’s another great contribution on the way to clearer motoring. What would it mean for the entire industry? How will new sites change the way people fuel their cars?
Walmart to create its own network of filling stations
What is more important for a modern gas station- gasoline or store? For western retailers this issue has beenresolved long ago. Fuel sales attracts more buyers, increasing efficiency and allowing the store to recoup substantial part of the costs for the maintenance of core business. In the Russian consciousness gasoline has the added value that is not comparable to any “related” business. The top priority for any manager of Vertically Integrated Oil Company will be the fuel. Why? Because the fuel is a staple of any oil company focused exclusively on oil production and refining.
In the West there always have been the retailers owning gas station chains. Thus it is not surprising that the development of its shops and cafes is considered by them as a priority business. (Couche-Tard, Costco, 7-Eleven, Tesco). The combination of classic retail and gas stations works well at improving the traffic in shops in terms of attracting additional customers. In Russia, such a model was implemented by “Lenta” and Neste without unified business management center, each of the partners was to manage their part of the project. But we must remember that Walmart is the world’s largest business network, the scope of future reforms is impressive.
You want something done well – do it yourself
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