Originated in the United States at the beginning of the 90s, the fast-casual concept has grown into a new dining trend. Spotted by some biggest names in the fast-food industry like KFC and McDonald’s, the legendary concept has launched the new revival for the entire niche covering huge areas from the world’s biggest metropolises to entire countries. What’s the fuss all about?
Although the loyalty programs have proved to be a powerful tool for c-stores looking for the slightest chance to attract new customers, most of them make several common mistakes that doom their programs to failure. What are those mistakes and how to avoid them? Read more in our article.
In spite of more than $10 billion of pretax profits for US-based c-stores in 2016, the convenience industry is facing an overall decline. Analytics predict 138 c-stores closed by the end of this summer. In such situation, building customer loyalty seems to be the only solution for convenience brands not to find themselves among outsiders. How to boost customers’ loyalty? What are the most effective loyalty programs? Check our 3 useful tips.
Defining an industry is crucial for c-store chains as well as independent retailers. According to the latest report, the level of foodservice in the United States is not as high as it may seem. 89% of players are still on the basic level of their development able to offer only some fundamental products, snacks, drinks and customer service.
Today, we can hardly imagine a modern office without coffee. It is not just a casual beverage for employees. The drink may influence the level of productivity as well as create a harmonious atmosphere for communication and creativity. On the other hand, coffee may turn a typical office into a beneficiary niche from business perspectives. Is it possible to turn a coffee room into an efficient business model? It certainly is. We will tell you how.
The world’s coffee giant seems to have serious intention to conquer the Chinese coffee market by means of mobile technologies. The company is launching its new “Sayitwith Starbucks” service in collaboration with the largest social network in China featuring over 846 million users.
We all can find ourselves in different situations facing the need to have a glass of hot water. Whether you have just escaped from the desert or simply need to take your pills, it is p to public catering establishments whether to provide water for free or charge customers minimum prices to gain higher revenue. We are not talking of any altruistic or ethical issues. It’s just a business, baby! On the other, charging several cents for services that are actually not services appears to be a modern trend.
For example, a woman in a Moscow restaurant asked the staff if she could charge her cellphone, but her claim was rejected. This occasion resulted in numerous discussions and appeared to be another proof in favor of caterers that are eager to charge their customers for every extra breath. There are plenty of other examples of such greediness or tight economy, if you like. Such approach shoes a great eagerness of business owners to save every cent. However, they are so concentrated on the small things that they do not consider some obvious reasons of losing their major revenue. This is the point for another discussion.
Coffee is doubtlessly one of the most important products available in the market. On the one hand, it can boast great tonic features. On the other hand, it brings different people from different parts of the world together forming a huge global community of dedicated business professionals. The role of coffee should never be underestimated, as its importance for the global economy is the same as finances, oil or other market-defining products.
Moreover, coffee highlights some extra features such as flexibility and some other resources letting the product change in accordance with the market development and met its expectations in the long run.
Things change, as time goes by. What was created as a symbol of the fast food industry, calories and junk burgers may eventually turn into healthy food provider. McDonald’s tends to change the strategy in the nearest future obtaining a brand new look customers have never witnessed before.
The food giant is about to correct its strategy and focus on a so-called healthy fast food highlighting some fitness diets in addition to a separate food consumption propaganda. The new concept will feature a selection of recipes that can boast an optimal nutrition formula for people aimed at keeping fit. In other words, McDonald’s may turn into 100% opposite concept we are used to introducing some venues of the new healthy concept in different parts of the world. The extended menu includes a range of soups and salads, healthy sandwiches and main courses.
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