Although the loyalty programs have proved to be a powerful tool for c-stores looking for the slightest chance to attract new customers, most of them make several common mistakes that doom their programs to failure. What are those mistakes and how to avoid them? Read more in our article.
Any professional community should have a strict hierarchy based on some fundamental criteria. The hierarchy is supposed to feature both proven leaders and outsiders as well as highlight bold rookies and former jet sets in a particular industry. Everyone takes an appropriate position that fits the level of trust and reputation.
In spite of more than $10 billion of pretax profits for US-based c-stores in 2016, the convenience industry is facing an overall decline. Analytics predict 138 c-stores closed by the end of this summer. In such situation, building customer loyalty seems to be the only solution for convenience brands not to find themselves among outsiders. How to boost customers’ loyalty? What are the most effective loyalty programs? Check our 3 useful tips.
The latest research has revealed top 5 most loved gas station chains in the United States. Shell takes the lead followed by some other big names in the fuel industry including EXXON, BP and some more. However, leaders should hardly lay back and be satisfied with the state of thing. All 5 companies are inevitably approaching the “boredom” stage. What is it and what are the steps to avoid that stage?
Consumers around the globe are familiar with the Neste Finland brand. The company has been in the list of the most popular gas station chains for almost 25 years. Hailing from Finland, the gas station chain is a part of the Neste Oyj Oil and Gas giant that deals with the full-cycle oil refining. Today, the company has taken the leading position in the niche of renewable fuel production. The new segment is facing a boost today. For this reason, we decided to have a closer look at solutions provided by Neste Finland considering their relevance for many countries across the globe.
Defining an industry is crucial for c-store chains as well as independent retailers. According to the latest report, the level of foodservice in the United States is not as high as it may seem. 89% of players are still on the basic level of their development able to offer only some fundamental products, snacks, drinks and customer service.
What does the term “smart gas station” mean? What features it should have? How can IT solutions boost its operation in relying on all aspects of the non-fuel business and gas station chains? These are the question we are going to discuss in this article.
Today, we can hardly imagine a modern office without coffee. It is not just a casual beverage for employees. The drink may influence the level of productivity as well as create a harmonious atmosphere for communication and creativity. On the other hand, coffee may turn a typical office into a beneficiary niche from business perspectives. Is it possible to turn a coffee room into an efficient business model? It certainly is. We will tell you how.
The world’s coffee giant seems to have serious intention to conquer the Chinese coffee market by means of mobile technologies. The company is launching its new “Sayitwith Starbucks” service in collaboration with the largest social network in China featuring over 846 million users.
We all can find ourselves in different situations facing the need to have a glass of hot water. Whether you have just escaped from the desert or simply need to take your pills, it is p to public catering establishments whether to provide water for free or charge customers minimum prices to gain higher revenue. We are not talking of any altruistic or ethical issues. It’s just a business, baby! On the other, charging several cents for services that are actually not services appears to be a modern trend.
For example, a woman in a Moscow restaurant asked the staff if she could charge her cellphone, but her claim was rejected. This occasion resulted in numerous discussions and appeared to be another proof in favor of caterers that are eager to charge their customers for every extra breath. There are plenty of other examples of such greediness or tight economy, if you like. Such approach shoes a great eagerness of business owners to save every cent. However, they are so concentrated on the small things that they do not consider some obvious reasons of losing their major revenue. This is the point for another discussion.
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